What is a Life Coach? A Life Coach is there to guide and aid you with whatever areas of your life you want improvement in, whether this be your relationships, your career or your general confidence. With the use of tools, frameworks and powerful questions a life coach can help you discover what it is you really want, how you can get there and how to overcome obstacles in the way. A life coach does not give advice but with the use of questions can help the client gain clarify for themselves, to guide them on the path to accomplish their goals and give them motivation to make it happen. A life coach focuses on the present and the future rather than the past as a therapist may do.